Social media users are a fickle bunch. They are outspoken, quick to fire back when they do not agree, and opinionated as it gets. Within every industry however are a select few who set the tone for the rest of the mob. They lead with an iron fist and whatever they say is good is good and whatever they say is crap is crap. They are like Oprah to housewives and they can make or break your social campaign in a major way.
So knowing this, what is the best method of action when trying to appeal to the masses of social media? Well here are a few tips to help you conquer.
First, get yourself some caffeine, put on your twitter face, then go find the most active social media users in your target market. You will know them by a few specific traits. They've hustled a large and specific set of viewers, listeners and followers. While the payoff might not be immediate, creating relationships with these highly influential people can lead to valuable long-term opportunities.
While there is no universally accepted way to define and measure influence, using tools like Twitter Grader and Klout will give a good indication of the major players in the social space and in your specific industry or market. You can also take it one step further and narrow your search by category.
Tools like Twello allow you to search a directory filtered by self-identified expertise, interests and professions. This can be especially helpful for identifying Twitter users in a subfield that directly relates to your products.
Best of luck and happy marketing,
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